Personalized LinkedIn Strategy
Build your professional brand.
Showcase the powerhouse professional you are
LinkedIn has exploded in usage, becoming far more than just a job-hunting platform. It’s your professional first impression — often the top result when someone Googles your name. Yet many scholars and executives have stale profiles that don’t reflect their true value and expertise.
When you upgrade your profile, here’s what becomes possible:
- Build instant connections after networking events and conferences
- Earn speaking gigs, media interviews, and new customers
- Amplify your wins and expertise to a broader audience
- Stay top of mind for that next big professional opportunity
"Your professional first impression isn’t your resume or first interview, it’s your LinkedIn profile."💡
Your Marketing Coach
Hi, I’m Tracey!
I'm a marketing and communications strategist with 25 years of experience in corporate and agency roles, working with C-suite executives, startups, small businesses, and Fortune 100 brands.
With expertise in brand messaging, marketing and PR strategy, and executive visibility, I help organizations cut through the noise and connect with the right audiences.
More than ever audiences want to connect with authentic leaders and professionals. Now with over 1 billion users globally, LinkedIn is helping scholars and executives like you amplify impactful stories, build trust, and communicate their unique value.
If you want to upgrade your profile and feel proud to connect on LinkedIn, I'd love to help!
Your package includes
Discovery Workbook
Your strategy starts with a pre-session questionnaire to uncover your professional goals, challenges, and superpowers. This planning will help us make the most out of our session together.
Strategy Session
In this 75-minute, personalized session we'll discover how LinkedIn can best support your professional goals, audit your current profile, and dive into your thought leadership areas of strength.
Action Plan
Your action plan includes personal brand guidance, refreshed profile copy, profile recommendations, content pillars for commenting and posting, and a quarterly planning template to keep your profile optimized year round.
What professionals are saying
“By investing in my LinkedIn presence, I’m more engaged with future PhD student applicants and able to highlight my current and former students’ published work and presentations in a more meaningful, accessible way. I have also increased my engagement in scientific conversations with researchers who have similar areas of interest and expertise.”
Pricing
$450 / package
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Includes your discovery workbook, personalized session, action plan, and quarterly planning template.
Looking for more?
I help organizations build marketplace credibility with integrated executive visibility strategies.
For details, contact me at tracey@traceyshell.com